Our Story

Latrade was born from a simple truth: most companies don’t fail to sell because of their product — they fail because they lack the strategy, training, and structure to navigate complex enterprise cycles.

Founded by Eduardo Tiburcio, a veteran enterprise sales strategist and author of The Enterprise Sales Playbook, Latrade brings over 14 years of hands-on experience helping B2B tech companies scale their sales operations across Latin America and global markets.

Eduardo has built sales engines from scratch, led GTM efforts across regulated industries, and closed multimillion-dollar deals. His real-world knowledge, paired with a passion for teaching and systematizing success, laid the foundation for Latrade.

Our Vision

To be the go-to partner for modern sales organizations — transforming junior teams into high-performing sellers, and giving companies the frameworks to scale intelligently.

What We Do

Sales Strategy & GTM Design

Fractional Leadership & Embedded Consulting

AI-Powered Sales Enablement

Training and Certifications

Talent Design & Acquisition

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